- Address: 43 East Ohio Street
- Telephone: Tel: 312.521.8700
- Website: http://www.eataly.com/chicago-la-carne/
It is really quite impressive how successful the Eataly concept, a “disneyland of Italian food“, has been. The idea is to combine a one-stop shop for premium Italian ingredients, with a whole bunch of food outlets showcasing Italian food – an emporium. The Chicago outlet is the second outlet in the US (opened in Dec ’13), after the New York City outlet in 2010. Both joints are co-owned by Mario Batali, and Joe Bastianich (the New York outlet is also co-owned by Lidia Bastianich, a long-time NYC Italian restauranteur). The concept began in Italy but has been a smash hit in the US, reportedly grossing $1700/sq ft in 2012, when even lucrative malls only take in $350-$500/sq ft.
But as Eataly’s second anniversary approaches on Friday, the surprise is that the 58,000-square-foot store has become a phenomenon in the world of retailing and restaurants.
“That figure was way over their initial projection,” said Malcolm M. Knapp, who heads an independent restaurant consulting firm in New York that bears his name.
Predicted revenues for the second year are $85 million, “a huge figure, $1,700 per square foot per year,” Mr. Knapp said. He compared that to the Cheesecake Factory, one of the nation’s highest-performing restaurant chains, which in recent years has reported about $1,000 a square foot in sales. Even lucrative malls, he added, take in only $350 to $500 a square foot. – NYT
I was hoping on a cold Chicago Saturday to visit the Purple Pig, but got there at the all-too-late time of 1:30pm, and was quoted a wait-time of 1h45m. So the search began for an acceptable alternative. Our first heuristic was Yelp: Eataly popped up, a short walk away, so off we went.
When we entered, there were two storeys. The first level is a supermarket, dedicated to all manner of Italian produce, for the home-cook. The second level was a food court with multiple fenced off areas serving as sit-down restaurants. Among the eateries was a pasta outlet, a snacks outlet, a fish outlet. Facing dizzying wait times for most of them, we settled on the suspiciously half-full La Carne, in a quieter corner of the second floor.
But it turns out they were half-full not because quality as we suspected, but I suspect because most people thought it was a long + pricey sit-down meal, which it wasn’t. The light dishes we had were priced at $15-$25, and we were in and out of there well within 90 minutes.
Vinegar Pork-Knuckle Dish with Egg (4.25/5)
A well-composed dish. The vinegar pork knuckle with bacon cubes went well with the salad bits, and who can argue with a soft-boiled egg with your bacon cubes?
A spot worth visiting in central Chicago. I wonder if a Spanish mercado concept would quite take off in the US the same way Eataly has. Bourdain certainly thinks that NYC is ready for a world street food-centre. Will we see more successful emporiums of a single cuisine?