- Address: NoMad, 1170 Broadway, New York, NY 10001
- Phone: (347) 472-5660
- Hours: Breakfast: Daily 7-10am, Brunch: Sat, 11am-2pm, Sun 11am, 3pm; Lunch: Daily 12-2pm; Dinner: M-Th, 530-1030pm, F-Sat, 530-11pm, Sun, 530-10pm.
- Price (after tax + tip, excl. drinks): $60-80
- Rating: 17/20 (dinner)
- Value: 3/5
- Average Dining Time: 90-120 minutes
- Chef: James Kent
- Style: Contemporary New American
- Michelin Stars: 1
Rating: 17/20 (dinner)
The NoMad is Eleven Madison Park duo Daniel Humm and Will Guidara’s sister restaurant, opened in April 2012. I came here twice towards the close of 2013; once for dinner, and another time for a weekend brunch. The main dining room is topped by a glass pyramid which lets down natural light during the day, and has two other dining sections as well as a bar.
Instead of trying to appeal to a single new audience, however, Humm (who was named James Beard Outstanding Chef last week) and his partner, the restaurateur Will Guidara, have decided to jam a hodgepodge of styles under one roof. There’s a glass-ceiling Atrium for the ladies who lunch and a clamorous, stand-up bar area for the cocktail crowd. If you wish to sit with your bespoke cocktails and French wines and pick at casual snacks, you can do that in the Library, and if you’re looking for something more intimate, there’s the Parlour, which is appointed, like a Victorian sitting room, with burgundy-colored rugs and velvet chairs trimmed with gold. – NYMag
During the night, a crackling electricity runs through the place. The average decibel level in this place is loud, with the constant buzz of conversation from tables tightly packed, if you sit in the main dining room. (It was much quieter during brunch). Classic rock is played at a moderate loud volume, the choice of music is no accident.
It’s difficult, for instance, to give your full attention to a meal at the NoMad once you have read the interviews in which Daniel Humm and Will Guidara, its ambitious young operators, talk about modeling the restaurant on the Rolling Stones.
They went through a branding exercise, writing down words that defined the band (loose, alive, genuine, deliberate) and molding the restaurant’s identity around them. Those words hang on a kitchen wall, not far from the enormous photo of Mick Jagger onstage, one leg goose-stepped up to microphone level. – NYTimes
Dinner was priced very reasonably for this level of cuisine, featuring a couple of tricks not done any, at about $50 per person. Tables were turned over quite fast at around 10pm (I’d estimate about 90 minutes per table). Brunch is priced about $20-25 per person, and there is no overlap between the two menus.
Other Notable Write-ups:
- Bloomberg reviews the NoMad, recommends roast chicken, foie gras and suckling pig.
“Under a skin of lacquered brown the color of a loaf of challah lies a stuffing of brioche with foie gras and truffles. It is a dish from another era, when chicken breast was still seen as a worthy canvas for great chefs. Taste it and you know why. This is white meat for sybarites. On the side is a fricassee of the dark meat with morels, almost an afterthought. If served at a dark no-reservations tavern in the Village, it would be enough to put the place on the map.”
(Unfortunately, I lost the pictures from dinner, so I shall rely on credited photos taken by others.)
Snack: Rosemary Focaccia with Grapes (3.5/5) A huge slab of rosemary focaccia, laid on with grapes. Fresh from the oven.
Tagliatelle. King Crab, Meyer Lemon & Black Pepper. $28 (4.5/5) : Considered one of the restaurant’s signature dishes, I liked this dish very much. The bright lemon made eating the king crab and tagliatelle very appetising. There’s a visual and textural similarity to the flat noodles (mee pok) used for my favorite Singaporean hawker dish – bak chor mee. The sourness that opened the appetite (“开胃” in Chinese) was a simple application of lemon juice.
Lemon.Custard with Almond Shortbread and Ricotta. $12 (4.75/5)
I came to the NoMad on the strength of a SeriousEats write-up about their lemon tart. It was slightly on the bitter side for me, but with a strong lemon taste and ingenious method of coating the lemon with pastry. A great dish.
Photo Credit: SeriousEats
On first glance, the tart appears to be surrounded by a thin, shiny layer of caramel or mousse. In fact, the covering is made of shortbread. [Mark] Welker explains that they start with a classic French-style tarte citron that’s baked in a half sheet pan before the lemony discs are punched out and frozen. Then a traditional almond flour-based shortbread is pureed in a blender until the heat melts the butter, creating a molten mixture. The discs are then dropped in liquid nitrogen and then dipped into the shortbread batter. The shortbread coating solidifies as soon as it comes into contact with the cold lemon discs.
The result is a beautiful, even layer of glossy shortbread that tastes as good as it looks. Both the shortbread and the lemon filling are soft in texture and easy to pass a fork through. Those who might miss the crust from the absent tart shell will be pleased to see some almond shortbread crunch on the plate that easily replaces the lost texture. Similarly, Welker says the (subtlety flavored and light) ricotta ice cream serves to replace the traditional role that meringue plays in balancing the tart citrus. Some iridescent confit lemons are artfully arranged on the plate. – Niko Triantafillou, SeriousEats.
Hen of the Woods Mushrooms, Spinach, Chevre & Toast. $18
A well-executed omelet with a creamy center of cheese and mushrooms. I’m not the biggest fan of brunch food but this was a well-executed omelet.
Chicken, Sunny-side up eggs & Roasted Potatoes $20
Condiments for Scones
“I suppose that finally New York is a Broadway theater where one play after another, decade after decade, occupies the stage and the dressing rooms-then clears out. Each play is the biggest possible deal (sets, publicity, opening night celebrations, stars’ names on the marquee), then it vanishes. With every new play the theater itself is just a bit more dilapidated, the walls scarred, the velvet rubbed bald, the gilt tarnished. Because they are plays and not movies, no one remembers them precisely. The actors are forgotten, the plays are just battered scripts showing coffee stains and missing pages. Nothing lasts in New York. The life that is lived there, however, is as intense as it gets.” – Edmund White, City Boy.